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All You Need To Know About Esha Amiin’s New Party Collection

 
by Kiran Kaur

Tamannaah Bhatia, Esha Amiin, MyFashgram

 

With New Year’s Eve right overhead and party-goers on the hunt for the perfect dress to ring their New Year in, it is obviously a great time to come up with a party collection. And so Esha Amiin did. The celebrity stylist who’s responsible for the amazing looks of Bollywood beauties like Sridevi and Karisma Kapoor, had wowed us all with her LFW debut collection, Forest Noir, last season. The fashion expert recently launched an exclusive party line in association with Aza stores. And to no one’s surprise, her gorgeous celebrity clients made their presence felt at the launch looking stunning as ever.

From Sridevi’s elegant white appearance to Tamannaah Bhatia’s fun black attire and everything inbetween, the night saw many a sparkling looks from divas who came together to support Esha.

In an exclusive conversation with MyFashgram, the stylist-turned-designer gave us an insight into this new party line which she revealed is an extension of her LFW collection.

“The theme of my collection is all about the dark beauty of the forest, so you see a lot of deep hues like black with a glimpse of white; which was the original theme of the collection that I displayed at the Lakme Fashion Week. Now I’ve extended that into a party-wear line which I’ve exclusively designed for Aza. So we’ve included a lot of deep jewel tones like wines and aubergines and emeralds, navies. And of course, red because it’s festive time when people specifically start looking for the colour,” Esha said.

She further added, “I’ve combined all these colours with a lot of texture, a lot of 3D appliques which is my forte. Plus we’ve also added a lot of self-bling, you know the tonal bling makes it (the collection) more apt for the party season. The silhouettes are very edgy yet wearable and very very comfortable so you can go dancing all night. So a lot of deep shades, a lot of self-bling, interesting textures and cool cuts pretty much sums up the collection.”

While Esha Amiin label is available at almost every multi-designer store in Mumbai, this collection will exclusive be available at Aza which made us wonder if this would affect the overall visibility of the brand, in general, and this collection, in particular. To this Amiin politely replied, “Aza is undoubtedly one of the best and one of the biggest multi-designer stores in town. And ever since we spoke of the Aza x Esha Amiin association, I’ve been extremely excited. It’s like the perfect time and perfect store to associate with. They’ve done brilliantly well for me ever since I’ve started working with them. In fact, within just two days, we’ve already received so many orders on this new collection and so many repeat orders and colour variations and all of that. So I’m super thrilled about being associated with the store.”

Image Credit: Viral Bhayani

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